Creator partnerships for AI and developer tools, vetted by an engineer.
We match AI and developer-tool companies with creators whose audiences actually build with products like yours, and we check every script for technical accuracy before it goes live.
Run by an AI/ML researcher at the University of Oulu and former Nokia engineer.
Most creator campaigns for technical products miss.
Not because creators are bad, but because technical products are hard to explain to the right people.
The creator misexplains the product
One wrong claim in a sponsor read, and a developer audience spends the comments correcting it instead of signing up.
The audience isn't technical
Big subscriber counts often come from casual tech fans who will never use an API, an IDE plugin or an observability tool.
Nobody checks before it's live
Most agencies review tone and brand safety. Few can review whether the technical claims are true.
What we do
End-to-end creator campaigns for AI and developer-tool brands, from shortlist to sign-up report.
Creator sourcing and vetting
We find creators whose viewers actually build with tools like yours, then check their numbers and comment sections before you see a shortlist.
Technical script review
Every brief and script is read by an engineer before it goes live, so claims about your product are accurate and won't be picked apart in the comments.
Campaign management
Briefs, contracts, timelines, drafts and approvals, run in one place so your team only reviews what matters.
YouTube, newsletter and LinkedIn sponsorships
Integrated video reads, dedicated videos, newsletter placements and posts from technical voices on LinkedIn and X.
Performance reporting
Views, clicks and sign-ups per creator, with tracked links and a plain summary of what to repeat and what to drop.
How we vet creators
Four checks every creator passes before they reach your shortlist. This is the part other agencies can't copy.
Audience fit
Are the viewers developers, engineers and AI builders, or casual tech fans? We look at content history and who engages.
Real reach
Average views across the last ten videos, not subscriber count. Sponsors pay for views, so that's what we measure.
Comment quality
Viewers asking how a tool handles a real task is the signal brands pay for. Generic praise and bot patterns are a red flag.
Technical accuracy
Every script is checked against your docs before recording. Overclaims are rewritten, not just flagged.
How it works
From first call to results report in about four to six weeks.
Discovery
A 30-minute call on your product, buyer and goal for the campaign.
Creator shortlist
Three to five vetted creators, with views, audience notes and estimated rates.
Technical brief
A brief written by someone who has used your product, with the claims you can make.
Launch
Scripts reviewed for accuracy, content approved by you, then published.
Reporting
Views, clicks and sign-ups per creator, and a recommendation for the next round.
Start with a two-video pilot.
We agree a sign-up target upfront. If the pilot doesn't hit it, you don't pay our fee. You only pay the creators.
Afeez Afuwape
Founder
- Project Researcher at the University of Oulu Centre for Wireless Communications, working on AI/ML for 6G in EU research projects
- Former test engineer at Nokia, working on 5G base-station software
- Published research on machine learning for network traffic and AI-powered 5G network slicing
- Certified in Kubernetes (KCNA, CKAD) and Azure AI engineering
I started Fidaroe because technical products deserve marketing that gets the details right. I've built and tested the kind of software these creators talk about, so I can tell when a script will land with engineers and when it won't.
Are you a technical creator?
Join our roster to get brand deals that fit your audience, from people who understand the product.
- Relevant brands onlyAI and developer tools your viewers might actually use.
- Fair ratesPriced on your real views, benchmarked against the market.
- Briefs that make senseWritten by an engineer, with clear claims and no marketing fluff to read out.
Questions brands ask
Which brands do you work with?
AI and developer-tool companies: AI apps and assistants, coding tools, developer platforms, cloud, observability and automation software. Growth-stage startups are our main focus.
What size of creators do you work with?
Mostly technical creators in the 10,000 to 500,000 subscriber range. They're large enough to drive results and often have more engaged, more technical audiences than general tech channels. We work with larger creators when the fit is right.
How is pricing structured?
You pay creator fees plus our management fee. We start most brands on a two-video pilot: if it doesn't hit the sign-up target we agree upfront, you don't pay our fee. Ongoing campaigns and retainers are quoted after the pilot.
How do you measure results?
Every creator gets tracked links, and where possible a promo code. We report views, clicks and sign-ups per creator, and compare cost per sign-up across the campaign.
How long does a campaign take?
A pilot usually takes four to six weeks from discovery call to report. Creator schedules are the main variable, so we share confirmed publish dates in the shortlist.
Do you work with brands outside AI?
Our focus is AI and developer tools, because that's where our technical review adds the most. If your product is technical and sold to engineers, get in touch and we'll tell you honestly whether we're a fit.
Ready to reach technical buyers through creators they trust?
Book a 30-minute call. We'll talk through your product and tell you honestly whether creators are the right channel.